False Advertising: Women Hide Their True Faces with Makeup

Are you sure that chick your with is hot? Or is it all paint and plastic?

Are you sure that chick your with is hot? Or is it all paint and plastic?

Maybe first dates need to involve going swimming. The deception is real, gentlemen.

If ever there was a palpable demonstration of women’s innate tendency to dissemble – disguise or conceal themselves and their true feelings – it plays out with the unbelievable amount of makeup Western women wear. A man doesn’t know what kind of creature is really under there until all the war paint is washed off. Just look at the demonstration above. That chick goes from a 4 on a good day without makeup to a 7 or 8 with it. (She loses points for having a flat chest).

Obviously, wearing makeup is a woman’s attempt to raise her sexual market value, no matter what women say. (As always, watch what women DO not what they SAY). Makeup is such an obsession that American women spend nearly $500 billion a year on cosmetics. They then laughably say they don’t want to be judged on physical beauty, proving both the concept of the hamster rationalization and female susceptibility to groupthink correct at the same time.

Psychology today has its own theory about why women wear makeup.

Beyond any attractiveness measures, cosmetics may help women create certain favorable social perceptions. Indeed, a recent experiment revealed that women pictured wearing cosmetics were evaluated as healthier, more confident, and even having greater earning potential than the same women wearing no makeup.

Make no mistake, social creatures they are, women have been enhancing themselves in an attempt to catch the eye of an Alpha male and to stay competitive with other women for thousands of years. The history of cosmetics goes back at least 6,000 years and involves every society on earth. Much to the chagrin of feminists, biologically and psychologically women know their appearance is what counts to men, and men could give a rat’s ass about their college degree and all the YouGoGrrl careerism they’re flaunting. It always has been and always will be this way.

Makeup hides women’s facial flaws and enhances their two most important facial features: eyes and lips.

Science confirms what we in the manosphere already know. The Journal of Personality and Social Psychology found women wear “romantic red” lipstick to attract men. Specifically, red lips subconsciously advertise to potential mates that another kind of lips are also of high quality. Current Anthropology did a scientific study and found females wear makeup to advertise their fertility, hide their age, and retain neotany, or juvenile features in the adult animal. In other words, old women want to be able to compete with nubile 20-year olds. It’s the desperate female attempt to fight the effects of The Wall and the loss of social capital and power.

It all goes back to youth, fertility, and beauty, the holy trinity of female sexual market value. Of course, the sexual market is the granddaddy of all other markets. Even the New York Daily News got the memo:

Women know this intrinsically and they understand that the mouth and eye region are the two most powerful parts of the face for communication. This is why women innately seek to highlight their eyelids by wearing mascara and eye shadow, and their lip region by wearing lipstick and lip liner. The additional of color to these importance facial areas increased the non-verbal femininity cues perceived by others.

But, as Western women’s attitudes make them repellent towards most men, are they overcompensating by wearing too much makeup? The Atlantic found an interesting little nugget:

People thought the [American] models looked best when they were wearing just 60 percent as much makeup as they had applied.

The Quarterly Journal of Experimental Psychology did a study of makeup and attractiveness and found a plausible reason why Western women cake it on:

Taken together, these results suggest that women are likely wearing cosmetics to appeal to the mistaken preferences of others. These mistaken preferences seem more tied to the perceived expectancies of men, and, to a lesser degree, of women.

So, women are wearing too much makeup, and they’re doing it to meet the perceived expectations of men. Yep, we have a case of overcompensation here since bitchiness and frigidness and carousel riding drives quality men away. Feminism has not been kind to women, especially the dupes that believe in it.

Alicia Keys has been pushing a no-makeup campaign in an effort to stay in the headlines

Alicia Keys has been pushing a no-makeup campaign in an effort to stay in the headlines

Foregoing Makeup

Some women like Mila Kunis (Jackie on That 70s Show) are calling for women to post no makeup selfies and eschew makeup, no doubt in a bid to get attention in the cutthroat and sociopathic PR game. Alicia Keys also put out the Strong, Independent Woman propaganda when she did a photo shoot without makeup.

[I was] the strongest, most empowered, most free, and most honestly beautiful that I have ever felt.

Keys has even started a no makeup campaign and has created controversy because of it. Read: As her star fades, this is her attempt at staying in the news. Keys posted this after her recent makeup-free appearance at the VMAs.

Y’all, me choosing to be makeup free doesn’t mean I’m anti-makeup.

Whatever. Feminists want women to stop wearing makeup altogether and here we are just trying to find some balance between no makeup and face fraud. Why must women choose one extreme or the other in so many things they do rather than trying to achieve a sense of balance?

A little makeup goes a long way. It’s just that makeup application become such a deceptive art in modern times a man can be dating a dog without knowing it. Nothing wrong with being sexy and alluring, but when it gets to the point the woman with the makeup looks nothing like the one without it, we have a problem.

When I worked in the news business it was amazing to see our female “stars” without their face paint on. Well, maybe amazing isn’t the word for it. It was horrifying. Every single female anchor easily got their SMV cut in half without makeup on.

It certainly is interesting to know what’s lurking behind all those cosmetics. Just be prepared when your “catch” takes them off. Women have been wearing so much makeup for so long when a man sees her true face he’s almost as horrified as when a woman stops acting and her real personality comes out.

Time for a swim?

Help us grow by making a purchase from our Recommended Reading and Viewing page or our Politically Incorrect Apparel and Merchandise page or buy anything from Amazon using this link. You can also Sponsor The New Modern Man for as little as $1 a month.

One comment

Join the Discussion | Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s