The New Modern Man

A crash course on sublimating sexual desire and turning it into consumer purchases, Freudian style

A century ago, Sigmund Freud laid down his theories about the human mind using psychoanalysis. Even today, his findings are controversial in Western culture, perhaps because they tell people things about themselves they’d rather not know. It’s psychological knowledge that doesn’t conveniently fit into the Overton Window of what people are willing to accept as a topic of discussion.

Little do people know, Freud’s theories work. And they work damn well. His sexual and psychological discoveries are used daily by corporations and governments to manipulate and control consumers and oligarchical subjects alike. Freud’s findings have been used to develop a method of social control that has been successful for a century.

Let’s jump back to the 1920s. Using Uncle Siggy’s discoveries gleaned through psychoanalysis, Freud’s American nephew Edward Bernays started the manipulation of the emotion driven, subconcious mass mind with a totally new approach to marketing and public relations. Bernays created what would become a wildly successful campaign – totally based on Freud’s Penis Envy theory – that got women to start smoking in large numbers.

As the campaign became a success, Bernays knew how his campaign really worked even though he had put a pretty face on it through the use of sophistry and flowery pleasantries. It worked because Anglo women (who seem to have a higher dose of Penis Envy than any other ethnic group of women) were subconciously displaying their own penises when they lit up. This satsified an emotional need they had to be just like men. Working for Philip Morris, Bernays twisted what he knew was the subconscious display of women holding their own penises in their hand into a more palatable phrase. These wannabe men were lighting up “Torches of Freedom.”

Marketers and manipulators of the mass mind were then off to the races to get what they wanted out of people by manipulating their subconscious emotions rather than appealing to their intellect. It was the first time an endeavor like this had been attempted on a wide scale using the then-new Freudian school of psychology.

Manipulating the more primitive human brain rather than the cortex created billions in profits for corporations and gave government bureaucrats power they never thought possible, even in their wildest dreams.

Decades later secular feminism arose, a product of both a Puritanical culture and of course, Penis Envy. Feminism, guided by social engineers, morphed into today’s androgyny agenda, in which women try to be just like men rather than just like women used to be. Every narrative we hear from feminists focuses on berating men even though women try to be just like them, all the way down to emulating male dress, behavior, social roles, and distancing themselves from nurturing and childrearing. This is obviously envious behavior. (Feminine qualities like following the male lead, being good caregivers, and staying at home with children embarass the modern woman, encouraged to indulge her innate, largely subconscious Penis Envy desires by popular culture!)

Of course, today’s banal consumer orgy also ensued as a result of Freud’s school of psychology becoming so successful. Creator of the Anglobitch theory and blog Rookh Kshatriya touched on the Freudian aspect of the consumer orgy yesterday.

It occurs to me that the Anglo-American fixation on consuming manufactured goods arises from their lack of a healthy sex life. Wilhelm Reich suggested that the Nazis exploited the sexual repression of petit-bourgeois Germans when building their political cult (for example, he argued that rhythmic marching allowed ‘sinful’ sexual tensions to be expressed). Being less militaristic, the Anglo nations have instead displaced their sexual urges into a pointless consumption of food and electronic toys. Indeed, the US in particular seems firmly stuck at the ‘oral’ stage of psycho-sexual development (consider the popularity of TV shows like Adam Richman’s Man Versus Food).

Those who have studied Freud and how successful his nephew became using his theories to create empires for corporations and government know just how right Rookh is. And indeed, everywhere you go in America people are orally fixated on food and recreational eating. It’s all you hear about in most circles, especially politically correct office spaces in which the only politically correct topic people can enjoy stroking their ids with is constant restaurant and food talk.

Let’s delve into oral fixation a little deeper to see what’s really motivating the current food-obsessed culture. Oral fixation is the first in Freud’s 5 stages of psychosexual development. From the health and fitness site Verywell:

Freud believed that personality developed through a series of childhood stages in which the pleasure-seeking energies of the id become focused on certain erogenous areas. This psychosexual energy, or libido, was described as the driving force behind behavior.

The idea of libido motivating people is so apparent it rises to the level of a self-evident truth. It means that the sexual market is the preeminent one over all other human markets. Everything humans do is about getting sex (nubile females for men, Alpha males for women) at a subconscious level. No surprise there. Continuing from Verywell:

If certain issues are not resolved at the appropriate stage, fixations can occur. A fixation is a persistent focus on an earlier psychosexual stage. Until this conflict is resolved, the individual will remain “stuck” in this stage. For example, a person who is fixated at the oral stage may be over-dependent on others and may seek oral stimulation through smoking, drinking, or eating.

Reading that gives us a true “Eureka!” moment. Thanks to manipulation of the mass mind through constant marketing and social engineering, Americans have been reduced to the oral fixation stage, and haven’t psychologically progressed to the higher levels. This adds a new dimension to the obesity epidemic and the restaurant obsession. Trust me, I’ve been all over the country and everywhere I go Americans are fat, overworked, and miserable. The one pleasure they derive is through eating like horses. Could it be because they are stuck in the oral fixation stage?

During the oral stage, the infant’s primary source of interaction occurs through the mouth, so the rooting and sucking reflex is especially important. The mouth is vital for eating, and the infant derives pleasure from oral stimulation through gratifying activities such as tasting and sucking.

Indeed, travel to any city in America to find nothing but activities geared towards tasting novel new dishes and sucking on newfangled smoothies and shakes, and of course sublimating those awful sexual desires and turning them into a consumer purchase.

Here’s a little more info on Freud and how his ideas on sexuality, emotions, and the subconscious are used to turn people into pliable consumers, as I replied to Rookh:

So much of marketing is based on harvesting the pent up energy stolid Anglo American sexual repression creates. Two quick examples: Men buying pickups represents males trying to display their sexual prowess on a subconscious level; women spending billions on clothes and cosmetics represent their effort to attract Alpha males.

I’ve written a couple of articles on now Freud’s nephew Bernays used his uncle’s ideas about human sexuality and psychology to create today’s consumer orgy. It’s a devious masterpiece. Only it’s progressed to the point people can’t even get off anymore, and everyone is miserable, trying to buy their way to that sexual fulfillment they’ll never find in a store or with consumer purchases.

In short, if people want to be happier they need to stop shopping and start fucking.

Sublimating sexual desires and turning them into consumer purchases powers the economy up to a certain point. But problems arise when the masses become so manipulated by Freud’s theories they morph into sexually dissatisfied land whales. This is where we find ourselves in modern Anglo America.

There you have it, a crash course in how that Austrian guy you might have heard of in school is influencing your life in ways you never even imagined. Knowing how marketers and PR flacks use this information to manipulate millions provides a new, and disturbing perspective into the world’s biggest consumer economies.

In short, the money men discovered a way to get humans to sell out their sexuality for material goods. And they were successful beyond anyone’s wildest dreams.

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