Category Archives: Science

Life is a Brief Dance in the Sun

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Even stars die – the Crab Nebula contains the remains of a supernova that blew itself up

Our lives are so small. In the West, we take the details much too seriously without seeing the big picture. We are lost amongst the trees without ever seeing the forest.

We never seem to live in the now, always focusing on delayed gratification rather than cherishing each moment as it happens. This attitude holds us hostage even as there are metaphors all around us that nothing lasts forever. Up in the sky, even the universe tells us existence isn’t permanent. Supernovae are testament that even something as seemingly unending as suns also die.

The universe is 13.6 billion years old. We only recently arrived on the scene. And the way things are going, we may soon exit stage right as the H. Sapiens knack for challenging our own survival becomes more worrisome with each passing year when compared and contrasted alongside our exponentially increasing technological prowess. Astrophysicist Carl Sagan knew the danger well:

We’ve arranged a global civilization in which most crucial elements profoundly depend on science and technology. We have also arranged things so that almost no one understands science and technology. This is a prescription for disaster. We might get away with it for a while, but sooner or later this combustible mixture of ignorance and power is going to blow up in our faces.

If it’s not a diabolical elite sucking the life right out of humanity as it seeks to socially engineer our species into an electronically chipped planet of masters and farm animals, we may yet blow ourselves up with a massive nuclear weaponry at the hands of a psychopathic elite. Who knows exactly what will take out humanity permanently, but with well over 99% of all the species that have ever lived on earth being extinct, we are at best a transitional species that will morph into something else given evolutionary pressures.

We seem to have lost perspective (if we ever had it to begin with) on what’s really important in life as we analyze and criticize without ever taking the time to enjoy ourselves. Unlike Rome, we don’t even seem to enjoy our sexuality anymore in the Anglosphere as latent Puritanism has morphed into virulent feminism. They sure knew how to live back in those days.

Our more immediate ancestors, who had much more difficult lives than us never forgot the importance of the human part of the equation of living. But the modern West is becoming bereft of culture and has lost its passion for being alive. We have made life into a problem to be solved rather than a thing to be lived. Western culture strives for the infinite, as Spengler knew, but this is an impossible goal.

Infinity is going to consume us if we don’t pull back and focus on the temporal.

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“I could have missed the pain, but I’d of had to miss…The Dance…”

La Vida es Una

The West seems to think it can live forever.

We don’t seem to grasp the fact everything dies. We die. Cultures die. Even Earth and the sun will die someday. As the sun continues heating up, the oceans of the planet will boil away in another billion years, if it takes that long. (That’s real global warming, caused by the sun – not man!) The sun will later balloon into a massive Red Giant swallowing the remains of our planet before it fades into old age as a White Dwarf.

We deny our mortality and the life and death cycles on the cosmic stage in a vain search for the eternal fountain of youth. One sees the longing for the infinite in Western culture today as our entire lives have become vivisected from the macro scale to the micro scale. The obsession with living a picture perfect life to sanitizing every last germ pervades the land.

The culture is now focused on problems and solutions rather than experiences and living. Philosopher Alan Watts knew the price of always worrying about every little detail rather than experiencing each moment for what it is:

No valid plans for the future can be made by those who have no capacity for living now… Life exists only at this very moment, and in this moment it is infinite and eternal. For the present moment is infinitely small; before we can measure it, it has gone, and yet it exists forever… You may believe yourself out of harmony with life and its eternal Now; but you cannot be, for you are life and exist Now.

Indeed, a nihilistic mood in the West threatens our long-term prospects.

From childhood we are commanded to focus on the future rather than the here and now. School children are told to plan for college, adolescents to plan for careers, and adults to plan for retirement. Always living for some future moment that never arrives has created a sense of hopelessness and despair.

This poem reflects the situation in a culture that is always trying to get ahead of itself:

First I was dying to finish high school and start college.
Then I was dying to finish college and start working.
Then I was dying to marry and have children.
Then I was dying for my children to grow old enough for school so I could return to work.
And then I was dying to retire.
And now, I am dying – and suddenly I realize that I forgot to live.

Dale Carnegie also lamented a culture that has forgotten how to achieve balance. Americans dedicate themselves to work and career obsession without enjoying the fruits of their labor beyond binging on shopping and eating indulgences. Carnegie wrote:

One of the most tragic things I know about human nature is that all of us tend to put off living. We are all dreaming of some magical rose garden over the horizon instead of enjoying the roses that are blooming outside our windows today.

It might seem odd to those who haven’t analyzed their lives using this microscope when a man decides to abandon the life script everyone else goes by and proceeds to march to his own drummer, living a life of adventures, experiences, and sexual fulfillment rather than imprisoning himself in the McMansions and debt slavery everyone else considers to be the pinnacle of existence.

But if there’s any wisdom to be gained from the study of astronomy and cosmology, it’s that we aren’t going to be around forever, life comes but once, and we should endeavor to turn our lives into a self-creating masterpiece of our own unique design.

Life may be painful and difficult in many ways, but in the words of Tony Arata who wrote one of Garth Brooks’ most poignant hits, we don’t want to miss the dance known as life. In Latin America a popular saying is “La vida es una” or “You only live once.” Maybe man should start living that way since the West has taken his past reasons for living – a loving wife and family – away. He now has only his own pleasure to live for.

For life is a but a brief dance in the sun.

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Nature Saves Heredities That Work, Rejects Those That Don’t

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Shielding any organism from reality only makes it weak

If there is one constant on this 4.5 billion year old rock we find ourselves inhabiting, it’s that nature saves those heredities that work, and rejects those that don’t. The game we are playing is one of survival. If one is searching for the meaning of life, this is about as real as it gets. Survival is what our entire lives are about, for life exists to propagate life.

This is why modern liberalism and feminism are a blight and abomination on the human species. They’re both suicidal. These ideologies push the insane ideals that life isn’t worth living, that certain ethnic groups are evil while others possess superior virtue, and that babies are nasty stumbling blocks on the road to living a gluttonous and avaricious lifestyle.

Remember, gluttony and avarice are two of the seven deadlies in Western myth and religion for a reason. Together with other so-called “deadly sins” they’re killing the West. Incidentally, the West also has pride and sloth in spades.

As a result of the total disregard for the importance of family and the continuity of the human species it represents, the West has devolved into a death cult in that it believes acquisition of useless material possessions and conspicuous consumption of everything from meals in a restaurant to box cutter sedans to iPhones is the be-all, end all of human existence.

Meantime, the flower of procreation wilts and dies away, like the eggs in so many Anglobitchs’ wombs. White people are literally fading away, dying off the planet. Let that be a warning to other ethnic groups who would follow in West’s vaingloriousness.

Feminism is destined to go extinct, and it will take all those who practice it or even tolerate it along with it. Designed as a population control technique in the 1960s, it has morphed into a metastasizing cancer.

Only the fittest will survive this latest shit test of nature.

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Every animal on the planet has the will to survive, except modern day Westerners who are willingly committing suicide

Survival of the Fittest

Rather than follow the rest of society into destruction, some of us realize the intrinsic happiness family will bring and the biological imperative reproduction is.

The real reason feminists are marching in the street in the Trump era has more to do with mass female hysteria brought on by childlessness than it does any grievances that have merit. The Anglobitch is among the coddled individuals in human history, and her exorbitant, Empowered™ lifestyle means she now has the power to destroy not only herself but the very family her mother and grandmother cherished.

And that is exactly what she is doing, for in no country on the planet where there is a historical white majority are there enough babies being born to sustain the population.

This is the root of her misery. For women exist to create and nourish the next generation of human beings, not to mindlessly shuffle bureaucratic paperwork around or labor in vain like a man for resources. She knows not why she is miserable and unfulfilled with the things the world told her would make her happy. But this is why. She is missing the glory of motherhood.

That said, rather than try to save them from themselves, we must let the fools’ gene pools die with them, and be content with the fact we are the men who will survive this latest shit test from nature. We will find the women who have not succumbed to the sicknesses of the West to be the propagators of our genes.

The future belongs to those whose children will be in it. The future belongs to us. Herbert Spencer, who coined the phrase “Survival of the Fittest” knew the game well:

The wise man must remember that while he is a descendant of the past, he is a parent of the future. The ultimate result of shielding men from the effects of folly, is to fill the world with fools.

Spencer would no doubt be mortified at mass scale cuckoldry being placed on the backs of literally millions of would-be fathers, and the propagation of fools and weaklings the ensuing welfare state causes.

Disturbingly, the mindless blob of protoplasm that makes up most of America, the unthinking and unquestioning Beta males who are the tax base the slave masters at the apex of the corporate-government complex depend on, trudge on through mediocre, increasingly sexless, and statistically sterile lives.

The gynocracy gorges itself on the largesse created by these unwanted men. Spencer knew what this system really represents.

All socialism involves slavery. That which fundamentally distinguishes the slave is that he labours under coercion to satisfy another’s desires.

Indeed, the modern Beta male labors to satisfy the demands of a massively bloated government, of feminists who benefit from his labor and the tax money a gynocentric beast steals from him, and yet he lives an existence as a loathed individual. He is the subject of contempt of those who exploit him.

For no one respects a slave.

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Throw off the chains that would make you a lesser man than your ancestors

Be Bold, Be Bold, and Everywhere be Bold

Let no one tell you having a family and having continuity is outdated or no longer important. Those are words sold to slaves.

A man without posterity is a man who lives a dead-end lifestyle, and he betrays the death-defying survival instincts of better men than him who found a way to survive and thrive in such catastrophes as wars, plagues, famine, natural disaster, and heartless women of centuries and millenia past.

The modern man is much too coddled, and perhaps that is the problem to begin with. His survival instincts have been dulled by his success in the battle with nature. He has plenty of eat and a plethora of comfort maximizing gadgets, but his spirit is empty. He’s lost his mojo. He must realize this is a battle that never ends. He not only must fight the bitch known as Mother Nature, he must also fight other men who only see him as a tool to use for their own self-aggrandizement and glory. Being an obedient slave, although one that is treated decently, is not the life of a real man.

What a shame it truly is that a magnificent 4.5 billion year old epic of genetic survival ends with weak men and brainwashed women. But the strong amongst us will survive, and even thrive in this environment.

The new modern man must never succumb to the wishes of his masters, but remain loyal to his wishes and to the only constant that ever mattered on planet Earth. That constant is survival.

Men have moved heaven and earth in the past to ensure their genetic legacy does not die with them, a failure that would be totally disrespectful of his ancestors who survived the worst the universe had to throw at them with aplomb.

For I can tell you from experience there is nothing that lights a fire inside a man as looking into the eyes of his son or daughter, a new human being ready to take on all the possibilities and the pitfalls of existence anew. Knowing that he not only survived the test, but he passed it with flying colors as he captured a sexy woman of his choosing and she willingly carried his legacy in her womb for nine months.

That is a heredity that works. The ones that don’t will lay by the wayside of death. Creating beautiful and strong progeny is the most satisfying thing a mentally and physically healthy man and woman can ever accomplish in life.

There is nothing quite so beautiful in life, gentlemen, as your own children. Material possessions, money, and power are empty accolades if you have no posterity to look you in the eye with respect and love when you fade away into the blackness that pervades this entire universe.

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Manosphere Philosophy: Lost in the Vastness of Space and Time

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Looking outward from our tiny world with a Red Pill philosophy

Looking beyond our world for clues as to what the true meaning of life, if any, there actually is, we awaken to find ourselves lost in the midst of a vast universe on “a mote of dust, suspended in a sunbeam.” The universe is much older and bigger than anyone ever imagined, and it seems at times hostile and at times indifferent to human cares and concerns.

Men know this instinctively, while women never realize it. They never have to, for they’re not faced with the same challenges to survive and procreate that men are. Men must learn how cold and careless the universe is for there wil be no safety net to save him, but there will be men lining up to be White Knights saving a damsel in distress.

Focusing on our tiny world for a moment, trying to make sense of a world in which everything is a myth or a lie, in which women claim to be victims when they’re actually users and abusers of male utility value, and in which those who claim to have the loftiest aspirations for mankind actually display the most repulsive human behavior (i.e. the elite and political classes) is not easy.

Many find religion to be a refuge. For others, religions are only palliatives to ease the pain of living in a world in which survival at any cost has been the prime directive for 4.5 billion years.

For others, only rationality will do. Here’s a look at the hard and inconvenient facts science has revealed about the universe we have found ourselves fighting to survive.

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If the entire history of the universe happened over the course of one year, here’s how it would play out (click image to enlarge)

We’re New to the Scene

Humans haven’t been around very long at all. In fact, advanced life hasn’t been around long enough to be significant in the grand scheme of cosmic time. When one condenses the entire history of earth down into the equivalent of one year, the briefness of our existence is thus revealed. Carl Sagan pioneered this method with his concept of the Cosmic Calendar:

The Cosmic Calendar is a method to visualize the chronology of the universe, scaling its current age of 13.8 billion years to a single year in order to help intuition in for pedagogical purposes in science education or popular science.

In this visualization, the Big Bang took place at the beginning of January 1 at midnight, and the current moment maps onto the end of December 31 just before midnight. At this scale, there are 437.5 years per second, 1.575 million years per hour, and 37.8 million years per day.

We find ourselves making our brief appearance on the scene in the last minutes of the last day of the year of the 4.5 billion year Cosmic Calendar. Humans appear on the scene only in the last couple million years, or the last seconds of the last minute of the last hour of December 31.

A single human life equates to one blink of an eye when cosmic history is condensed down into a year for illustrative purposes.

We are just now making our brief appearance on the cosmic stage, on a planet in which well over 99% of all species who ever lived are extinct.

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Social engineering schemes designed by elites are just one of many ways our species’ time on earth could be limited

Are We a Flash in the Pan

Some call it evolutionary baggage. There is reason to believe our existence in the world could be abbreviated, thanks to a number of factors. Perhaps the most troubling of these is social engineering, which has reached a troubling level of manipulation of human behavior in the early 21st century.

We now have a state that seeks to groom worker bees and sexless androgynes from birth, as Cultural Marxism moves to break up the human family permanently and subjugate men eternally. This will no doubt weaken the human species, perhaps beyond the point of repair.

None other than Nikola Tesla warned against this troubling possibility, which modern social engineers working at the behest of the elite are foisting upon the West with rabid fervor.

Our civilization will sink to a state like that which is found among the bees, ants and other insects – a state wherein the male is ruthlessly killed off. In this matriarchal empire which will be established the female rules. As the female predominates, the males are at her mercy. The male is considered important only as a factor in the general scheme of the continuity of life.

Men indeed have become nothing but sperm donors and laborers rather than stakeholders in society over the past century. Male incentives and male ingenuity are also being extinguished by this plague upon humanity. Tesla continues:

Woman’s independence and her cleverness in obtaining what she wants in the business world is breaking down man’s spirit of independence. The old fire he once experienced at being able to achieve something that would compel and hold a woman’s devotion is turning to ashes.

We often hear violence will end the saga of the human species from liberals, but the threat from authoritarianism – which abuses science for personal profit and gain rather than using it to advance the human condition is perhaps an even bigger and more insidious threat to our long-term survival.

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“What is your advice to young writers?” Bukowski responds: “Drink, fuck and smoke plenty of cigarettes.”

Best to Enjoy What Time We Have

As we consider these grand ideas, realizing the odds are stacked against us as we strive for long-term survival, perhaps another way to glean philosophy from science is to realize the fact everything dies. Even the sun will die someday, as it becomes a Red Giant and fades into White Dwarf status.

The message I get from the cosmos is that it is best to enjoy what limited time we have on this planet, while trying to make a positive impact on the lives of others. I do this by attempting to tell the truth about things, rather than promulgating the myths that robbed me of half my life – that women are perfect angels, men are evil sexual predators, that the government is god and has all solutions to the ails of humanity.

The West takes life way too seriously, as it reaches out towards an infinity it likely will never reach. Spengler knew this when he wrote Decline of the West. Author Charles Bukowski sums up a worthy men’s philosophy when realizing the reality of our circumstances on the cosmic stage:

We are here to unlearn the teachings of the church, state, and our educational system. We are here to laugh at the odds and live our lives so well that Death will tremble to take us.

More inspiring words I cannot find. Bukowski perfectly summed up the philosophy of the manosphere a full generation before it came about. Let’s endeavor to live those awesome lives, even in the face of a world and a universe not made for us.

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Female Behavior, Shit Tests, and The Selfish Gene

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One shit test too many: Anglo women have pushed men over the edge

If there’s one thing a man learns about women when he literally beds hundreds of them in his own personal anthropological experiment trying to find out what makes females tick (as well as his own taste for hedonism—heh) it’s that there are no unicorns. Those with powers of keen observation and rational analysis notice women are naturally gifted with the innate behavior the philosopher Schopenhauer called dissimulation, that is the tendency to conceal their true thoughts and feelings.

When a man watches female behavior instead of listening to their words patterns begin to emerge. One of the most important patterns a man might notice is that the most powerful force in the universe is hypergamy, not compound interest as Einstein humorously stated. Hypergamy is of course the human female’s tendency to marry up (never down) in social status. Oxford-educated anthropologist Robert Briffault knew this in the 1930s, but of course Utopia-seeking Western social engineers completely ignored what made society stable in mad pursuit of magic theories that were going to fix everything.

Their egalitarian notions of some sort of sexual equality were doomed to failure, and the failure was baked right into the cake. Briffault wrote:

The female, not the male, determines all the conditions of the animal family. Where the female can derive no benefit from association with the male, no such association takes place.

That simple sentence, followed to its logical conclusion could have stopped the impending sexual disenfranchisement and subsequent disengagement of Western men from their own nations.

Briffault knew if a woman can’t use a man for something—money, social status, power or all three—she wants nothing to do with said man no matter how attractive a man he might be or how altruistic he is. A perfectly equal society is a society in which women have ZERO attraction to men, because men in such a society would be bereft of the qualities that make them attractive to women in the first place. Feminism was destined to create chaos from its inception.

Women will do anything for the seed of a top dog. Just watch as they literally faint in old videos of The Beatles and turn into total whores whenever a dominant male enters the room, or orbit actors like DiCrapio. Guys like DiCrapio look and act like douches but have the key female-attracting intoxicants: money, status, and power. (If you want to see what it’s like to be an alpha male and see the power of hypergamy in full swing, go to a country in which you have high social capital and watch how differently you are treated than when you’re in America or Europe. But, bear in mind women’s interest in you as a human being is purely an illusion.)

Feminism fails to account for the fact that removing money, status, and power from men will ultimately unleash chaos on society.

Of course, the fact the world is melting down is based not only on Utopia-seeking sociological behavior that ignores fundamental principles of anthropology. Politicians and social engineers also ignore the primacy of a relatively new concept in science known as The Selfish Gene (which incidentally led George R. Price, one of its discoverers to suicide). They formulate hypotheses about a “perfect world” then try to simulate the real world using Game Theory (not the game theory of the manosphere) which reduces people to mathematical equations social engineers then plug into computer models. These models currently tell politicians the solution to all the world’s ills is to throw everything up in the air, destroy national identities and borders, and pretend ethnic and sexual differences don’t matter in fantastical sort of New World Order that is destined for catastrophe.

The Utopians most crucially missed the implications of The Selfish Gene on male/female relations.

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Female enigmatic, selfish behavior is coded into their genetic makeup

The Selfish Gene

If it’s been said once, it’s been said a thousand times, nice guys finish last. But why is it that women choose dominance every time over niceness, dooming notions of sexual equality to dismal failure?

The Selfish Gene theory could explain the tendency of women not only to marry up, but to completely disregard the bottom 4/5 of men as potential suitors as The Pareto Principle suggests and eyewitness evidence in any club in America will illustrate. Here’s a simple definition of The Selfish Gene:

A lineage is expected to evolve to maximize its inclusive fitness—the number of copies of its genes passed on globally (rather than by a particular individual).

This theory is bad news for men in a sexual market that has shifted to look more like a jungle than a civilization since the advent of “women’s liberation” a.k.a. feminism. The Realtalk translation of that very effete sounding definition of The Selfish Gene works out to: Women want to fuck the winners, and they will fuck over the losers.

Women have evolved to disregard and even harbor contempt for “inferior” DNA. In a cruel world in which survival of the fittest has been the rule from day one over 4 billion years ago when life began to form in the slime, being a nice boy doesn’t cut it. Women, more than men, are beholden to the influences of The Selfish Gene, and though we may lament its effects on our sexual and familial prospects as men there are sound biological reasons women have evolved to be ruthless when it comes to choosing sexual partners.

It all comes down to survival of the genes.

Even though the following information is regularly hidden in academia because it doesn’t fit the West’s cultural narratives, studies of sexual behavior have led to quite the stunning revelation that harems are quite a normal part of human history. And indeed, it seems this tendency of women to orbit dominant men while using weaker men for resources is becoming the norm once again in the 21st century world in which cultural mores designed to keep women’s sexuality from destroying society have blindly been discarded in a vain pursuit of making “a better world.”

As reported on my blog in June in The History of Harems: Women Orbit, Too, anthropological studies have found evidence that harems have been quite the norm throughout most of history:

Here are some other parts of the world in which women were in harems of a dominant man rather than the one and only of hapless Beta males, the exact type of male they show open contempt towards today:

  • Egypt: Pharaohs demanded to be in the constant company of numerous beautiful girls.
  • Sri Lanka: King Kashyapa had a harem that numbered 500.
  • Mexico: Montezuma had 4,000 concubines when he met Cortez.
  • China: One emperor had 2,800 concubines.
  • Africa: Junior wives and concubines orbited Chieftans.
  • Mongolia: Genghis Khan fathered so many children 1 in 200 men have his DNA today.

The University of Wisconsin showed the practice of maintaining harems is far from unusual in history. It surveyed 1,000 historical societies to find out how common polygyny has been, and the findings are astonishing: Just 18% of historical societies were monogamous. Half of rest of the 82% had occasional polygyny and the other half had it all the time. If nothing else, this historical fact helps show why women have such contempt for Beta males – they are not as valuable for providing material things as high status men.

So women (like men, but moreso) are driven by coding from selfish genes, women want dominant men and don’t care about the rest (incidentally this is the rule in other species as well), and they do not think about the consequences of their actions on the long term viability of the civilization they’re in. They’d rather be in a harem with a dominant man than the “one and only” of a nice boy. The West was unique in that it had evolved to offer males a seat at the table of the human family via culturally enforced monogamy. That offer has since been rescinded.

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Utopian dreams are turning into dystopian hell

What Does It All Mean

The world we are heading into, rather than being an altruistic world envisioned by liberals and other clueless dupes is going to be an increasingly unstable world as men vie with each other in contests to be top dog for the sexual and reproductive advantages. Women benefit, and arguably the human genome benefits because the strongest genes survive, but civilization loses and it loses big as primitive sexual forces and survival instincts are unleashed on a soft, delusional society.

This, more than anything else explains why women are welcoming rapists into cucked nations in Europe and outbreeding in increasing numbers in the U.S. It’s a giant civilizational shit test courtesy of selfish genes, of which women are more controlled by than men, who have greater powers of logic and reasoning.

The West’s attempts at making a better world in pursuit of the ultimate fulfillment of its Spenglerean Prime Symbol of Infinity, in the modern sense a strange ideology that sees world socialism as the be all, end all to humanity’s problems will end in tragedy. This is especially true in that it is blindly meddling with the primal forces of nature. It seems our “wise” leaders have thrown the dice one too many times in a delusional dream to bring about a “better world” but have unwittingly unleashed primitive forces (like The Selfish Gene and concepts Freud also worried about) that will destroy it.

It all boils down to liberalism being a giant Utopian dream that failed, and instead of taking us all to heaven as it claimed it would, it is casting us all into hell.

Help us grow by making a purchase from our Recommended Reading and Viewing page or our Politically Incorrect Apparel and Merchandise page or buy anything from Amazon using this link. You can also Sponsor The New Modern Man for as little as $1 a month. This The New Modern Man article originally ran on Return of Kings.

False Advertising: Women Hide Their True Faces with Makeup

Are you sure that chick your with is hot? Or is it all paint and plastic?

Are you sure that chick your with is hot? Or is it all paint and plastic?

Maybe first dates need to involve going swimming. The deception is real, gentlemen.

If ever there was a palpable demonstration of women’s innate tendency to dissemble – disguise or conceal themselves and their true feelings – it plays out with the unbelievable amount of makeup Western women wear. A man doesn’t know what kind of creature is really under there until all the war paint is washed off. Just look at the demonstration above. That chick goes from a 4 on a good day without makeup to a 7 or 8 with it. (She loses points for having a flat chest).

Obviously, wearing makeup is a woman’s attempt to raise her sexual market value, no matter what women say. (As always, watch what women DO not what they SAY). Makeup is such an obsession that American women spend nearly $500 billion a year on cosmetics. They then laughably say they don’t want to be judged on physical beauty, proving both the concept of the hamster rationalization and female susceptibility to groupthink correct at the same time.

Psychology today has its own theory about why women wear makeup.

Beyond any attractiveness measures, cosmetics may help women create certain favorable social perceptions. Indeed, a recent experiment revealed that women pictured wearing cosmetics were evaluated as healthier, more confident, and even having greater earning potential than the same women wearing no makeup.

Make no mistake, social creatures they are, women have been enhancing themselves in an attempt to catch the eye of an Alpha male and to stay competitive with other women for thousands of years. The history of cosmetics goes back at least 6,000 years and involves every society on earth. Much to the chagrin of feminists, biologically and psychologically women know their appearance is what counts to men, and men could give a rat’s ass about their college degree and all the YouGoGrrl careerism they’re flaunting. It always has been and always will be this way.

Makeup hides women’s facial flaws and enhances their two most important facial features: eyes and lips.

Science confirms what we in the manosphere already know. The Journal of Personality and Social Psychology found women wear “romantic red” lipstick to attract men. Specifically, red lips subconsciously advertise to potential mates that another kind of lips are also of high quality. Current Anthropology did a scientific study and found females wear makeup to advertise their fertility, hide their age, and retain neotany, or juvenile features in the adult animal. In other words, old women want to be able to compete with nubile 20-year olds. It’s the desperate female attempt to fight the effects of The Wall and the loss of social capital and power.

It all goes back to youth, fertility, and beauty, the holy trinity of female sexual market value. Of course, the sexual market is the granddaddy of all other markets. Even the New York Daily News got the memo:

Women know this intrinsically and they understand that the mouth and eye region are the two most powerful parts of the face for communication. This is why women innately seek to highlight their eyelids by wearing mascara and eye shadow, and their lip region by wearing lipstick and lip liner. The additional of color to these importance facial areas increased the non-verbal femininity cues perceived by others.

But, as Western women’s attitudes make them repellent towards most men, are they overcompensating by wearing too much makeup? The Atlantic found an interesting little nugget:

People thought the [American] models looked best when they were wearing just 60 percent as much makeup as they had applied.

The Quarterly Journal of Experimental Psychology did a study of makeup and attractiveness and found a plausible reason why Western women cake it on:

Taken together, these results suggest that women are likely wearing cosmetics to appeal to the mistaken preferences of others. These mistaken preferences seem more tied to the perceived expectancies of men, and, to a lesser degree, of women.

So, women are wearing too much makeup, and they’re doing it to meet the perceived expectations of men. Yep, we have a case of overcompensation here since bitchiness and frigidness and carousel riding drives quality men away. Feminism has not been kind to women, especially the dupes that believe in it.

Alicia Keys has been pushing a no-makeup campaign in an effort to stay in the headlines

Alicia Keys has been pushing a no-makeup campaign in an effort to stay in the headlines

Foregoing Makeup

Some women like Mila Kunis (Jackie on That 70s Show) are calling for women to post no makeup selfies and eschew makeup, no doubt in a bid to get attention in the cutthroat and sociopathic PR game. Alicia Keys also put out the Strong, Independent Woman propaganda when she did a photo shoot without makeup.

[I was] the strongest, most empowered, most free, and most honestly beautiful that I have ever felt.

Keys has even started a no makeup campaign and has created controversy because of it. Read: As her star fades, this is her attempt at staying in the news. Keys posted this after her recent makeup-free appearance at the VMAs.

Y’all, me choosing to be makeup free doesn’t mean I’m anti-makeup.

Whatever. Feminists want women to stop wearing makeup altogether and here we are just trying to find some balance between no makeup and face fraud. Why must women choose one extreme or the other in so many things they do rather than trying to achieve a sense of balance?

A little makeup goes a long way. It’s just that makeup application become such a deceptive art in modern times a man can be dating a dog without knowing it. Nothing wrong with being sexy and alluring, but when it gets to the point the woman with the makeup looks nothing like the one without it, we have a problem.

When I worked in the news business it was amazing to see our female “stars” without their face paint on. Well, maybe amazing isn’t the word for it. It was horrifying. Every single female anchor easily got their SMV cut in half without makeup on.

It certainly is interesting to know what’s lurking behind all those cosmetics. Just be prepared when your “catch” takes them off. Women have been wearing so much makeup for so long when a man sees her true face he’s almost as horrified as when a woman stops acting and her real personality comes out.

Time for a swim?

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